our story
The vision
Blåbär was founded with a simple yet powerful vision to bring the beauty and functionality of Nordic living to London. Inspired by the clean lines, timeless aesthetics, and sustainable ethos of Scandinavian design, we curate products that elevate everyday life.
What started as a passion project has grown into a destination for those who value simplicity, quality, and creativity. Whether you’re discovering us online or visiting our store in person, you’ll find a space where design meets purpose.
Blåbär
Being a ‘Blåbär’ in Sweden means being a beginner, new at something, and that described us pretty well back in 2016 when we launched into this adventure.
We are a couple, Sandra & Oli, who met over a decade ago in London and we believe that everyone could benefit from some more Nordicness in their lives.
We opened Blåbär to offer a genuine Nordic lifestyle to a wider audience, both online with a selection of handpicked products from new Nordic designers and in Putney, South West London where we additionally have a café.
Sandra
Hej, I'm Sandra. I dreamt up Blåbär whilst working in a London office, longing back to my roots in Sweden. I wanted a little piece of Scandinavia with me here in London, both the community side of having a café, as well as providing a space for Nordic design – knowing I will always be able to find a special gift. Blåbär is now part of my identity and the staff and customers have brought such joy to my life.
Oliver
Hi, I'm Oli. I am a Londoner, and hugely passionate about design. I studied Design & Art Direction in Manchester, and have been in the film & television industry for over 20 years. Recently I've worked as an Art Director on features such as Indiana Jones, Pirates of the Caribbean, Dunkirk & Love Actually. Since I met Sandy, I have embraced the Scandinavian culture and hope I am helping to create a space that Scandinavians recognise as their own.
our mission & values
At Blåbär Nordic Living, we believe in creating a meaningful connection between people and their surroundings. Our mission is to inspire you to embrace the beauty of intentional living through thoughtfully designed products.
shop collections
