a story about us
Sandra
Hej, I'm Sandra. I dreamt up Blåbär whilst working in a London office, longing back to my roots in Sweden. I wanted a little piece of Scandinavia with me here in London, both the community side of having a café, as well as providing a space for Nordic design – knowing I will always be able to find a special gift. Blåbär is now part of my identity and the staff and customers have brought such joy to my life!
Addicted to granola, candles and the colour black.
Oliver
Hi, I'm Oli. I am a Londoner, and hugely passionate about design. I studied Design & Art Direction in Manchester, and have been in the film & television industry for over 20 years. Recently I've worked as an Art Director on features such as Indiana Jones, Pirates of the Caribbean, Dunkirk & Love Actually. Since I met Sandy, I have embraced the Scandinavian culture and hope I am helping to create a space that Scandinavians recognise as their own.
Blåbär [ˈbloːˌbɛːr] is a Swedish word meaning Blueberry.
Being a ‘Blåbär’ in Sweden means being a beginner, new at something, and that described us pretty well back in 2016 when we launched into this adventure.
We are a couple, Sandra & Oli, who met over a decade ago in London and we believe that everyone could benefit from some more Nordicness in their lives.
Therefore, we opened Blåbär to offer a genuine Nordic lifestyle to a wider audience, both online with a selection of handpicked products from new Nordic designers and in Putney, South West London where we additionally have a café.
Our Ethos
Genuinely Nordic
It is essential for us to be genuine, for Blåbär to be an authentic experience. Every single product in our range is either designed or made in the Nordics.
We purchase directly from the designers - many we are exclusive with, in the UK or our area, and we choose each item for its uniqueness and quality.
We buy in a smaller quantity of each item, and change the range often.
our mission
live a life more nordic
Offering you a piece of the authentic nordic lifestyle
café & Store
Blåbär has been in Putney since 2016 – and from the first day we have wanted to give you an experience, inviting you in to be fully immersed and transported to Scandinavia.
The space covers two floors showcasing a range of homeware, gifts & accessories, and everything is either from one of our Nordic brands or has been designed under the Blåbär brand.
The smell is pine scented candles & freshly baked cinnamon buns, the music is scandi, and most of the staff are too. Welcome in to explore Scandinavia in London.
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